With a track record of success in leveraging luxury brand partnerships within the real estate arena, in 2012, Dezer Development announced a master licensing agreement with Germany-based Porsche Design Group to expand the iconic brand’s reach into the residential real estate market. The result of this endeavor with Porsche Design Group is the under-construction Porsche Design Tower, a 60-story ultra-luxury tower in Sunny Isles Beach. The building has earned global acclaim, in no small part because of its first-of-its-kind automobile elevator lift system – the Dezervator. The patented Dezervator is the brain child of, and aptly named after, the tower’s developer, Gil Dezer. This amenity will allow owners to park their vehicles in ‘sky garages’ directly next to their units.

Truly offering the best of all worlds for automobile enthusiasts and luxury seekers alike, there is no other venue like Porsche Design Tower— where opulent high-rise living meets penthouse-style units, meets gallery-like showcasing of the owners unique vehicles.

A luxury typically reserved for only the most elite of penthouses and a first in Miami, Porsche Design Tower will feature 10-by-15-foot individual plunge pools on the balconies of most of its 132 units when it’s completed in 2016.

Other unique building amenities include a state-of-the-art spa featuring Vichy showers, a sunset terrace with twin over-sized spa tubs, an oceanfront ballroom, a movie theatre with plush stadium seating and new release capability, a game room featuring virtual racing simulators, and a ‘Car Concierge to tend to residents’ vehicles.

The 132-residence, 60-story, ultra-luxury Porsche Design condominium tower is located at 18555 Collins Avenue, Sunny Isles Beach, Florida. The project has already secured $535 million in sales – representing over two-thirds of the units – far exceeding the benchmarks for securing the loan. Sell-out of the remaining units is anticipated to occur towards the end of the year at the current absorption rates. The building’s expansive residences range in size from 4800 to 17000 square feet and are priced from $4.8 million to $32.5 million. The building is slated for occupancy first quarter of 2016.

Reflecting the Porsche Design luxury brand's hallmarks of technical innovation, forward-thinking and its timeless Iconic Style, the Porsche Design Tower Miami features a one-of-a-kind automobile lift system which will allow owners to park their vehicles in "sky garages" directly next to their units. While typically a luxury reserved for the most elite of penthouses, the building features plunge pools and outdoor summer kitchens on the balconies in almost every unit which completes the feel of the sky residence.

Other incomparable building amenities include a state-of-the-art spa equipped with treatment rooms featuring Vichy showers, sunset terrace complemented with twin over-sized spa tubs, an oceanfront ballroom and multipurpose clubrooms including a movie theatre and game room, and a Car Concierge who will tend to a resident’s vehicle, by assisting with regular maintenance, tire rotations, washing and other services.

Construction began in April 2013 and the first residents are predicted to move in during early 2016.

The sixty-storey Porsche Design Tower will feature three automobile lifts to transport vehicles up to "sky garages" integrated into each of the 132 units.

Located in Sunny Isles Beach, a seaside district north of Miami, the cylindrical design developed by Dezer Development will rise 198 metres from the shoreline.

Depending on their size, units will have two to four garages that will be visible through glass walls inside the apartments. Resident's vehicles will be washed and maintained by a concierge service.


The residences will include double-height spaces with ocean views, with plunge pools and outdoor kitchens on expansive balconies. Other amenities in the tower will include a spa, a cinema, a game room and a seafront ballroom.